Gentle Visibility Tips for Creative Business Owners
Visibility is one of the most important parts of growing a business. But it doesn’t have to mean being loud, salesy, or showing up everywhere all the time.
At its heart, visibility simply means letting people see what you’re working on and inviting them into your world. It’s how people discover your work, connect with you, and choose to follow along. It’s also how you grow your audience — by staying visible and gently getting in front of new eyes, again and again.
Over time, you can invite those people into a deeper space — like your email list — where connection grows.
But here’s the thing: visibility doesn’t have to look one way. Social media is just one of many online tools, but it’s not the only option.
Things are so much easier now than they used to be. We don’t need to rely on markets or craft fairs to reach new people — although those can still be lovely. These days, we have the whole world at our fingertips. With just a phone, we can share our work, tell our story, and connect with kindred spirits from anywhere. It’s never been more possible to build a creative business from home, at your own pace.
And if you’d like a little help getting started, I’ve made something for you.
The Creative Business Blueprint is a free guide to help you lay the foundations of a gentle, sustainable business — one that grows through visibility, connection, and staying true to what you love.
Inside, you’ll find simple, encouraging steps to help you share your work online, grow your audience, and build something that fits beautifully around your life.
👉 Download your free copy here.
Different ways to be visible online as a creative
Social media is often the first thing we think of. And yes, it works beautifully for visual work like art, crafts and handmade products. But there are other ways to be visible — especially if you’re looking for something that feels slower or more sustainable.
Here are a few ideas to try:
- Write blog posts so your work can be found through online searches. Over time, your blog becomes a beautiful archive of your creative journey. Look up SEO (Search Engine Optimisation) to see the best way for your blog posts to be found by the right people on Google.
- Use Pinterest to drive traffic to your website for months — even years — after you pin something.
- Collaborate with others. Try guest blog posts, podcast interviews, or shared giveaways with people who share your values.
- Reach out to publications. A feature in a print or digital magazine can introduce your work to a whole new audience.
These are all ways to be visible without needing to show up on camera or post every day.
Five gentle visibility tips that helped me grow
When I started sharing my work online, I did it in a way that felt natural to me. I’ve never tried to force myself to show up in ways that felt uncomfortable. And yet, over time, my audience grew — mostly through consistent sharing.
Here are five things that have helped me most.
1. Share the process, not just the polished result
People love seeing how things come to life. Show the messy table. The dye experiments. The moments that didn’t quite go to plan.
These everyday glimpses are magnetic. They help people feel connected to your work — and to you.
2. Reuse your ideas across platforms
You don’t need to reinvent the wheel every time. A blog post can inspire five Instagram posts. A photo and caption can become part of your newsletter. A DM conversation might spark your next Instagram Story.
Let your content stretch and evolve.
3. Write like you’re talking to one person
Don’t worry about writing for a big audience. Just imagine one person who would truly appreciate what you’re working on — someone who’s naturally drawn to it. Then speak to them directly.
This makes your content feel more personal, more relatable, and more real.
4. Use your photos to tell the story
Build a simple library of photos and video clips from your creative process. I store mine in labelled folders on my phone, so I can find things quickly later.
A glimpse of your hands at work, tools on the table, or a half-finished project in soft light can say so much. These quiet visuals create atmosphere and build trust.
5. Let it be slow and steady
You don’t have to post every day or be on every platform. Focus on one. For me, that’s Instagram. It’s where I’ve grown my audience over time, simply by showing up in ways that feel right to me.
Try finding a rhythm you can stick to — for example, 4–5 posts a week. (And yes, I know that’s easier said than done. I’m the first to admit it.)
The most important part is showing up consistently in a way that works for you.
Let people into your world — gently
You don’t need to do it all. But you do need to let people in.
Whether you’re posting on Instagram, writing blogs, or pinning your work — visibility is how people find you. And your newsletter is how you turn that moment of discovery into a lasting relationship.
That’s where you get to share longer reflections, behind-the-scenes thoughts, and your beautiful offers.
Want some help getting started?
If you’re in the early stages of building a creative business — or even just thinking about it — I’ve created a free guide to support you.
It’s called The Creative Business Blueprint, and inside, you’ll find simple, practical steps to help you start growing an online presence, share your work with confidence, and build a business that fits around your life.